Episodes

Storytelling goes beyond just film and TV… It’s a powerful tool that can be used to revolutionise employer branding, humanise organisations and attract top talent. How? By capturing authentic employee moments that forge an em...

In Episode 109 we’re chatting content marketing with an absolute content marketing icon! Joe Pulizzi is one of the world’s top content marketing authorities. He founded Content Marketing Institute and left it as a multi-milli...

Many organisations choose to switch from agency to in-house when it comes to their marketing. While some elements benefit from the in-house model, it’s important to consider where agencies can bring real value. So, how can or...

“There is strategy, and then there is strategy.” Strategy is a term that all businesses use, but many can be misinterpreted. In Episode 107, I chat with Dave Angus about the misinterpretations of strategy, the in-house model,...

Happiness is fundamental to the success of any organisation, but often overlooked. So how can employers embrace this superpower? In Episode 106, I chat with Matt Phelan about the tools and elements that organisations can embr...

Employee Value Proposition is fundamental to the success of organisations. But how do you make sure that potential is realised? In Episode 105, I chat with Vicki Saunders about how organisations can unleash the power of EVP,...

Technology has enhanced many aspects of business, including onboarding new employees. In Episode 104, we chat with Noel Thomas about how organisations can leverage technology to streamline onboarding tasks, improve communica...

I'm joined by Cat and Sinead from Imagen Insights who produce the Brutally Honest Gen Z Report. We explore how Gen Z work, rest and play - what stuff does Gen Z really care about? It's an important question that …

How do you make the most of a mammoth occasion like a Super Bowl ad for talent marketing and acquisition? Partnerships with B2B and B2C marketing teams can be mutually beneficial but not always easy to achieve. Everyone's bu...

For episode 101 we look at the last 12 months in employer marketing and what this means for 2024. Including some content that really stood out from an extremely crowded market. It's Christmas jumpers and mince pies as I cha...

It's finally here. Episode 100 of the Employer Content Marketing podcast! Find out how I got to 100 as I walk around Shoreditch. I'm so pleased I just hit record back in 2020 to record the first one. I've got …

Did you know that Gen Z talent entering the workforce want different things than other generations - from how they’re marketed at to their employee experience? It's takes more than the salary to attract and retain them. Epis...

How do you get everyone in your organisation excited about employer branding? Senior leaders give it the backing [and the budget!] and the rest make it happen! This was the chat in my first ever live podcast on stage at …

Does a lot of employer branding feel the same? If you do then you're not alone! This was a feeling that Chris Murdoch - Founder of Voyse - had and it's what inspired him to set up his own podcast: …

In Episode 96 I chat with Ben Gold about the important role of photography in employer branding. Ben tells us what employer branding can learn from festival photography. From the fields of Glastonbury to the corporate corri...

In Episode 95 of Employer Content Marketing, we're diving into the amazing power of psychology in employer branding. Fergus O'Connell - Chief Strategy Officer at Tonic - is my guest for this chat. We explore how understan...

What do Gen Z think about their first steps into the world of work? What do they think about how organisations market to them? And what kind of content do they value? We chatted with Not Going To Uni Ambassadors …

Employee Experience Design...it's not something we hear enough of in the world of employer brand. But it's becoming a critical part of business. And it's contributing to the bottom line of businesses. Moreover, with the impa...

Organisations are facing challenging times. And so are their employees. Adapting at the speed of life can feel uncomfortable. But embracing change through people, strategy and technology is the key. So what's the secret? ...

I chat with Mary Appleton, an award-winning HR and workplace editor, about how organisations can thrive amidst a constantly changing world. Mary, who was previously the Director and Editor-in-Chief at Future Talent Group (for...

How can we help Gen Z take the first step in their career with confidence? The answer goes beyond simple campaign messages and job ads. Not Going To Uni has the solution, and it involves producing quality content at scale. …

Creativity can come from all corners of life, but it is often misunderstood. But, we all have the potential for creativity; it's just a matter of unleashing it. In my chat with Matt Clerkin, we explore his journey from workin...

Are you really doing social media properly if you're not investing in paid social media distribution for your employer and recruitment marketing? In this episode, I chat with Taylor Setterfield, Marketing & Strategy Manager a...

RecFest 2023 landed in Knebworth last week and it was epic! It's a special opportunity to meet up with others and chat between the talks and panel discussions. Here's an episode of just some of the thousands of conversations ...