How can organisations build an effective in-house marketing model?
Many organisations choose to switch from agency to in-house when it comes to their marketing.
While some elements benefit from the in-house model, it’s important to consider where agencies can bring real value.
So, how can organisations build an in-house model that’s profitable, while solving the right problems?
We’ve been catching up with David Angus recently to discuss all things business strategy, and in Episode 108, we delve deeper into the switch from agency to in-house, the power of fractional CMOs, and how agencies can proposition themselves in an ever-changing business landscape.
Dave is Chief Strategy Officer of Curated and an experienced marketer so he’s able to bring some real-life experience and insight.
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